Education Services

YOU can become a Direct Marketing Superhero with DMA’s Educational Seminars and e-Learning Courses. The marketing industry moves fast and new challenges surface everyday. Get superior knowledge on either creative, web, search, loyalty, email, or database marketing. Take it a step a further and achieve your Certificate in Direct Marketing or Search Engine Marketing Certification – both great for resume building. DMA offers something for everyone, to keep you up-to-date in the direct marketing environment.

Download a DMA Catalog of Seminars, Conferences & Exhibitions Now

Click on the links below to learn more about DMA seminars and professional programs:

DMA CERTIFICATE IN DIRECT MARKETING
This well recognized professional program is designed to advance your career by broadening and updating your knowledge of direct marketing. Choose from a wide variety of intensive, highly acclaimed DMA seminars, taught by prestigious instructors throughout the United States. Enroll today and take control of your career!

DMA SEARCH ENGINE MARKETING CERTIFICATION
In an entirely online learning environment, you will learn the basic and advanced techniques of this explosive marketing medium. Learn how to attract your most qualified customers online and rank 1st place. Take our FREE Test Drive and see how easy it is to start your Certification today.

DMA VIRTUAL SEMINARS
Stay on top of cutting-edge direct marketing issues, topics, and techniques from the convenience of your desk.

DMA IN-COMPANY EDUCATION
Customized In-Company Education is designed to meet your specific needs to save you both time and money. Simply tell us what you want and we will set up a program tailored just for you - presented at your site. It’s easy, affordable, and delivers the results you seek.

DMA Seminar Listing:

ACT NOW and SAVE $250 off any in-person seminar that takes place on or before February 27, 2009.

Basics of Direct Marketing Creative Direct Marketing Strategies * Direct Marketing Institute * Loyalty Marketing Workshop Busting Marketing Myths: Prove It Before You Promote It Retaining and Winning Back Profitable Customers	Direct Marketing Law in the 21st Century
Advanced Copywriting: Master the Fine Points of Writing * Copywriting Tools & Techniques e-Learning Seminar (6-week course) Direct Mail Production Strategies Secrets of Copywriting: Fundamentals for Direct Marketing *	Comprehensive Email Marketing Strategies * Search Engine Marketing Level I Program Search Engine Marketing Level II Program NEW! Social Media Smarts: An Introduction to the Social Web, Tools, and Strategies Web Marketing - Design. Navigation. Analytics. Understanding the Big Picture *
Database Marketing (in-person) * Database Marketing e-Learning Seminar * Direct Marketing Math & Finance * Statistics & Modeling for Direct Marketers *	Advanced B-to-B: Building High Performance B-to-B Lead Generation & Management Systems B-to-B Direct Marketing from A-Z Data-Driven Marketing: Data Mining for Direct Marketers Essentials of Modeling: An Introduction for the Busy Direct Marketer Introduction to Email Marketing Multichannel Marketing Note:You can combine any number of seminars listed on this page. The options are endless.

* These seminars can be applied to DMA's Certificate in Direct Marketing. Find out more.

Seminar Sponsorships
Sponsorships opportunities are available for all seminars. If you are interested in sponsoring an upcoming seminar then send an email to Rperretti@the-dma.org or call 212.768.7277, ext. 1131.

Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.

DMA Seeks New Speaker Proposals
Click here if you are interested in submitting a proposal -- either to help develop and/or present a topic of interest to direct marketers.

DMA Seeks New Seminar Topics
If you would like to suggest a topic for a seminar that we do not currently offer, please send an e-mail to ajoseph@the-dma.org with your recommendation. We will do our best to accomodate your request.